Several founders I've spoken to, all with big exits in the past, refuse to write apps first for Apple or Google because of the threat of getting 'banned one morning'. This back and forth went on for months until there were barely any apps left. Then one morning, they decided certain classes of apps were not okay. Those developers made Twitter into a billion dollar company. Twitter also had a vibrant ecosystem of third party developers. The thing is this script has played out before. These apps were on the app store for years and because China didn't like these apps one morning, they banned it and referred to some arbitrary clause in the app store TOS. The VPN issue was a wake up call for a lot of developers. To make matters worse, those very same governments weren't happy with the app being removed from their regional app store but they demanded it removed from all app stores. Over the last month they seem to have banned apps because some government out there didn't like that app. Apple has now entered dangerous territory.

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